Humboldt Gold

Humboldt Gold

From the Avenue of the Giants

Raw honey from the redwood coast — his 40th season on the hive, poured by hand into keepsake glass bears.

Shop the Honey Meet Seth

HUMBOLDT COUNTY, CALIFORNIA

Where the tallest trees on earth meet the busiest bees

THE BEEKEEPER

Seth Muller Rick

Seth caught the bee bug as a kid in New York, sharpened his craft in Vermont's clover meadows, and in 1987 followed the bloom all the way west to Humboldt County's fog-belt — where the trees are taller, the nectar runs wild, and he's now on his 40th season on the hive. A few boxes became Humboldt Gold: raw, unfiltered honey gathered from the Avenue of the Giants and poured into the glass bears travelers pull off the highway to find.

The bees have carried him farther than most frequent flyers — beekeeping congresses on five continents, including Apimondia, the world congress in Ukraine — and every trip ends the same way: the best ideas fly home to the coast. Ask him anything about bees when you visit. Go ahead, try to stump him. Forty years of travelers have tried — the man is un-bee-table.

Forty seasons in, he still opens every hive like it's his first. That's not a job — that's love, with a smoker and a veil. 🐝

THE HARVEST

Glass Bears & Golden Jars

Varietals shift with the season and the bloom. Prices below are samples until Seth's live lineup drops in.

RAW & UNFILTERED

From hive to glass, nothing added

HOW YOU GET IT

Pickup at the Stand

Order online, then swing by the roadside stand on the Avenue of the Giants. Prepay with Venmo — your total and order number fill in on their own — or just pay when you get here with cash or Venmo.

🐻 Roadside pickup

Reserve your jars and bears online and we'll hold them for you. Pay however you like: prepay online with the secure card link Seth sends when he confirms, or pay on the spot at the stand — card (tap-to-pay) or cash.

🍯 About raw honey

Pure Humboldt County raw honey, labeled by net weight. Natural crystallization isn't spoilage — it's a sign it's real and unheated. Set the jar in warm water to bring it back to liquid gold.

✔️ Terms & freshness

Raw honey from our own Humboldt County hives, labeled by net weight. Food-safety rules mean opened food can't be returned — anything wrong with your jar, tell us at the stand and we'll make it right. Orders are held one week for pickup.

SUPPORT · EXPERIENCE · EDUCATION

The Living Hive

More than a honey stand — Seth is building a roadside apiary experience on the Avenue of the Giants, where visitors can watch a working colony up close and leave knowing why the bees matter.

🕺Bees give directions by dancingThe waggle dance is real — GPS with rhythm, invented 100 million years before the satellite.
🌸2 million flowers ≈ 1 jar of honeyThe girls fly ~55,000 miles for it. Seth just drives to the stand.
👑One queen, ~2,000 eggs a dayAnd you thought your inbox was out of control.
🍯A worker makes 1/12 tsp of honey in her whole lifeWhich is why Seth pours it like liquid gold. It is.
GROWING NOW

Keep the bees buzzing 💛

Every tip and donation goes straight back into the hives — feed, frames, new colonies, and the build-out of the stand itself. Supporting local isn’t abstract here: it’s jars on the shelf and bees in the trees.

🪵
Stand builtHand-raised board by board beside the highway — no kit, no crew, just Seth.
🍯
Honey flowingRaw jars, glass bears & cut comb on the shelf, straight from the hives.
🔨
The build-outRoof's on and the hive house is rising — every gift buys boards & frames.

One tap opens Venmo with your gift prefilled — zero fees, 100% goes to Seth & the bees. 🐝

Framing the new stand on its trailer
Framing the new stand, board by board
Sheathing the roof beside the Avenue of the Giants
Roof going on beside the Avenue
The finished Humboldt Gold stand with glass bears
Open for business — glass bears & sweet gifts

Visit the Hive