Humboldt Gold

Humboldt Gold

From the Avenue of the Giants

Raw honey from the redwood coast — his 40th season on the hive, poured by hand into keepsake glass bears.

Shop the Honey Meet Seth

HUMBOLDT COUNTY, CALIFORNIA

Where the tallest trees on earth meet the busiest bees

THE BEEKEEPER

Seth Muller Rick

Seth caught the bee bug as a kid in New York, sharpened his craft in Vermont's clover meadows, and in 1987 followed the bloom all the way west to Humboldt County's fog-belt — where the trees are taller, the nectar runs wild, and he's now on his 40th season on the hive. A few boxes became Humboldt Gold: raw, unfiltered honey gathered from the Avenue of the Giants and poured into the glass bears travelers pull off the highway to find.

The bees have carried him farther than most frequent flyers — beekeeping congresses on five continents, including Apimondia, the world congress in Ukraine — and every trip ends the same way: the best ideas fly home to the coast. Ask him anything about bees when you visit. Go ahead, try to stump him. Forty years of travelers have tried — the man is un-bee-table.

Forty seasons in, he still opens every hive like it's his first. That's not a job — that's love, with a smoker and a veil. 🐝

THE HARVEST

Glass Bears & Golden Jars

Varietals shift with the season and the bloom. Prices below are samples until Seth's live lineup drops in.

RAW & UNFILTERED

From hive to glass, nothing added

HOW YOU GET IT

Pickup at the Stand

Order online, then swing by the roadside stand on the Avenue of the Giants. Prepay with Venmo — your total and order number fill in on their own — or just pay when you get here with cash or Venmo.

🐻 Roadside pickup

Reserve your jars and bears online and we'll hold them for you. Pay however you like: prepay online with the secure card link Seth sends when he confirms, or pay on the spot at the stand — card (tap-to-pay) or cash.

🍯 About raw honey

Pure Humboldt County raw honey, labeled by net weight. Natural crystallization isn't spoilage — it's a sign it's real and unheated. Set the jar in warm water to bring it back to liquid gold.

✔️ Terms & freshness

Raw honey from our own Humboldt County hives, labeled by net weight. Food-safety rules mean opened food can't be returned — anything wrong with your jar, tell us at the stand and we'll make it right. Orders are held one week for pickup.

SUPPORT · EXPERIENCE · EDUCATION

The Living Hive

One roof, everything at once — the shop, a living colony behind glass, and a place to actually learn what you’re tasting. Pull off the Avenue of the Giants, watch the bees work, feel the hum through the wall, and leave knowing why they matter.

🕺Bees give directions by dancingThe waggle dance is real — GPS with rhythm, invented 100 million years before the satellite.
🌸2 million flowers ≈ 1 jar of honeyThe girls fly ~55,000 miles for it. Seth just drives to the stand.
👑One queen, ~2,000 eggs a dayAnd you thought your inbox was out of control.
🍯A worker makes 1/12 tsp of honey in her whole lifeWhich is why Seth pours it like liquid gold. It is.
GROWING NOW

Keep the bees buzzing 💛

Every tip and donation goes straight back into the hives — feed, frames, new colonies, and the build-out of the stand itself. Supporting local isn’t abstract here: it’s jars on the shelf and bees in the trees.

🪵
Doors openHand-raised board by board beside the highway — no kit, no crew, just Seth.
🍯
Honey flowingRaw jars, glass bears & cut comb on the shelf, straight from the hives.
🔨
The big build-outSame building, growing — walls up and the four-foot windows just went in, opening it up for the bees and for you.

One tap opens Venmo with your gift prefilled — zero fees, 100% goes to Seth & the bees. 🐝

THE BUILD LOG

From bare frame to glass

One building, raised by hand between honey pulls — the shop, the bees and the learning all under the same roof. Here’s how far your gifts have carried it.

THE BEE STANDShop, hive and classroom in oneSTILL RISING
01Bare wooden frame of the stand on a trailer, towed past the redwoods
Bare bones on the trailer, hauled home past the redwoodsTAP TO ENLARGE
02Freshly sheathed plywood roof looking down on the highway
Roof sheathed — the view straight down onto the AvenueTAP TO ENLARGE
03The serving window opening seen from inside the stand, looking out at the road
The serving window cut and framed — first look at the roadTAP TO ENLARGE
04The fold-down plywood counter hinged open with the Humboldt Gold honey sign inside
Counter hinged, honey sign hung, shelves waitingTAP TO ENLARGE
05The finished Humboldt Gold stand, open, with glass bears on the shelves and bears on the roof
Open — glass bears on the shelves, black bears on the roofTAP TO ENLARGE
06The stand's expansion framed up with rafters, standing on its trailer in the redwoods
The big expansion framed up — room for the bees to live insideTAP TO ENLARGE
07JUST INInside the stand looking out through a newly installed full-height glass window
From the inside — daylight where plywood used to beTAP TO ENLARGE
08JUST INTwo large four-foot glass windows installed in the plywood wall of the stand
Two four-foot windows in — the stand finally has eyes on the highwayTAP TO ENLARGE

Every board, hinge and pane here was paid for the honest way — jars sold and gifts given. 🐝

Visit the Hive